Product
Find the thing worth building.
- Product strategy
- MVP definition
- User flows & priorities
The idea you can’t stop thinking about?
Let’s give it 72 hours. And a whole team.
Free to apply. No deck required. Just conviction.
founder72.build› team.build(yourIdea)conviction found. let’s go.
Product + design + engineering + AI + business + marketing.
Give us your idea on Friday. By Monday, you’ll have something you can see, click, test, and put in front of customers.
Not another conference. Not another pitch competition.
A product studio, a startup war room, and your next big step.
We find the smallest, smartest version of your idea — and go all in on making it real.
CONVICTION > COMPLICATIONNot six separate hires. One shared team across product, design, engineering, AI, business, and marketing.
GOOD PEOPLE. SHARED MOMENTUM.A focused build, a recorded one-minute founder pitch for Virtual Reveal Day, and a clear roadmap. A starting line — not another slide deck.
SHIP > PERFECTThe people you need to get from
“I have an idea” to “try this.”
Find the thing worth building.
Make it look like you mean it.
From first commit to first click.
Intelligence with a purpose.
Build a product. Find a market.
Give your launch a voice.
Every founder gets $100 in OpenAI API credits.
Prototype an AI feature. Test an agent. Build the thing.
Marketing support to help your product find its voice: launch messaging, landing-page copy, and social launch content.
Focused on your launch. Defined with your build scope.30 days of free access to The Founders Circle for every participating founder. Your next chapter doesn’t have to be a solo one.
Explore The Founders Circle (opens in a new tab)Activation details shared by Ultrium. Not activated by applying.If it helps prove your idea, it’s a good place to start.
Meet your fellow founders and the people turning your idea into a product. Then we stop talking and start making.
Food, drinks, good people, big ideas.
What are you building? Who needs it? Why now?
Define the must-haves. Cut the scope creep.
First screens, first commits, first momentum.
No stage. No long decks. No live-demo pressure. We record each founder talking about their company or pitching their idea in 60 seconds, then bring those stories together in an online cohort reveal.
Recording details and the reveal platform will be shared with selected founders. No video is needed to apply.
Your story starts hereYour exact deliverables follow your scope.
The goal stays the same: move your idea forward.
An MVP, a prototype, a website, an AI feature. Something tangible.
Visual identity, product UI, and a clearer story for your brand.
Positioning, pricing direction, and a practical go-to-market plan.
What we built. What’s left. What you should do next.
Big ambition. Honest expectations.
Here’s how we make this work.
Not unlimited development. A shared team, a focused window, and a realistic scope.
We build as much as we realistically can. Your MVP is defined with the team, not promised in advance.
Expect meaningful progress. A production-ready product or a successful business is not guaranteed.
Your code, brand, idea, and business remain yours. We’re here to help you build them.
Fast feedback and clear decisions make the weekend work. Your participation is essential.
If it doesn’t help prove the idea, it probably doesn’t belong in the first build.
A working product beats another week of planning. Make it real, then make it better.
Bring conviction.
Leave with momentum.
A few things worth knowing
before the clock starts.
Early-stage founders with a specific idea and conviction about a real customer problem. You don’t need to code or have an existing company. You do need to participate, make decisions, and be willing to focus.
A place in the selected cohort, access to the shared product, design, engineering, AI, business, and marketing team during the 72-hour build, $100 in OpenAI API credits per founder, 30 days of free access to The Founders Circle, scope planning, and a next-step roadmap. Deliverables depend on your agreed MVP. Hosting, API usage beyond the included credits, and other third-party service costs are agreed separately before use.
Every participating founder receives $100 in OpenAI API credits as part of Founder 72. These are API credits for building with OpenAI, not a ChatGPT subscription or a cash payment. Ultrium will share access and redemption details with selected founders. Applying alone does not issue credits.
We help you tell your product’s story with launch messaging, landing-page and launch copy, and social launch content. Specific deliverables are agreed as part of your 72-hour scope. Marketing support does not mean guaranteed customers, sales, or unlimited campaign management.
Every participating founder gets 30 days of free access to The Founders Circle at joinfounderscircle.org. Ultrium will share activation instructions, the start date, and any terms that apply after the free period with selected founders. Submitting this application does not activate access or enroll you in a paid subscription.
Possibly — but that is not the promise. You may leave with a working MVP, a deployed website, an interactive prototype, an AI feature, or another focused proof of your idea. We define what is achievable together.
Dates and location are being finalized. You can apply now, and selected founders will receive the details before confirming participation or making a payment.
No. Applying is free and does not reserve or guarantee a spot. We review applications for clarity, fit, and realistic scope. Payment details are shared with selected founders.
You’ll get a private Founder Hub where you can draft your one-page brief, organize assets, and prepare your pitch. Your application is then reviewed by the Ultrium team. Preparing your brief does not mean you have been accepted.
You do. Your idea, business, brand, and the code created for your product remain yours. Third-party tools and open-source dependencies remain subject to their own licenses.
Monday is a virtual cohort reveal, not a traditional on-stage presentation. We record each founder introducing their company or pitching their idea in one minute, then feature those videos in the online reveal. There is no five-minute pitch deck or required live product walkthrough.
No. Apply with your idea first. If selected, prepare a one-minute company introduction or pitch; Ultrium will coordinate the recording. Recording times, the reveal platform, and publishing permissions are handled separately before the reveal. This site does not record or accept video uploads.
Absolutely. Every founder leaves with a next-step roadmap. If there’s a fit, you can discuss a separate follow-on build or ongoing product-team engagement with Ultrium. There’s no obligation.
You’ve thought about it enough.
Let’s see what we can build.